Georgia Continuing Education COURSE
Managing the Business of a Brokerage
Running a successful real estate brokerage requires more than strong sales skills—it demands strategic business management, financial acumen, and risk mitigation strategies. This course provides brokers with the essential knowledge to effectively manage the operational, financial, and marketing aspects of their firms. Participants will explore key topics such as office systems, facility management, budgeting, financial planning, and income generation. Additionally, the course covers branding, marketing strategies, and regulatory compliance to help brokers enhance their company’s reputation and long-term success.
Brokers will also learn best practices for information management, risk assessment, and legal safeguards to protect their firm’s assets, data, and professional standing. Through a comprehensive approach, this course equips brokers with the skills needed to minimize expenses without sacrificing service, strengthen their firm’s market presence, and ensure business continuity. By the end of the course, brokers will be prepared to make informed decisions that drive efficiency, profitability, and sustainable growth.