Philly’s Popular Real Estate Influencer Pros
Having a strong social media presence has been helping businesses succeed and stand out for years, and savvy agents have found social media to be a powerful marketing tool. Per a survey from The Close, a whopping 82% of agents reported prioritizing social media to grow their business this year.
And their efforts will likely pay off in spades. In the same survey, 44% of respondents reported that they found new clients by posting on social media in 2020.
Read on to see why you should add Instagram to your social media marketing strategy this year and draw inspiration from some of Philadelphia’s top real estate influencers.
The Rise of Instagram and Mobile Use in Real Estate
By now, you’ve heard the countless reasons why you should be using social media as a real estate agent because it can grow your real estate business. However, you might not know about the incredible rise of mobile use in real estate searches, exactly how much time people spend on their phones, and how you can tap into this growing digital space.
To start, you need to post content online. That may sound simple, but there should be a plan in place for which platform you'll use, what you'll post, how often, and with which captions you use. In other words, you need a social media strategy. (If you need some ideas for content to post, check out our blog about creating marketable content here.)
“Nine times out of 10, when I speak to an agent, they don’t have any strategy for the content that goes into their Instagram,” says Danielle Garofalo, Chief Business Development Officer at CORE Real Estate in New York City.
A solid social media strategy can help you garner not only more followers but also more sales. According to the National Association of REALTORS®, 81% of older millennials, 80% of younger millennials, and 78% of Generation X found their homes on a mobile device. Around 68% of younger Boomers did the same. And, with the average American spending over 4 hours on their phones every day, agents have more opportunities than ever to uncover new business on social media.
If you’re new to the social media game, try starting off with Instagram; the app’s image-heavy focus allows real estate listings and other creative posts to shine.
Still not convinced? Consider the following Instagram stats, and we're confident you'll be revisiting your social media marketing strategy in no time.
Key Instagram Stats:
- 500 million daily active users of Instagram Stories
- The gender split of Instagram users estimated at 51% female to 49% male
- 140 million Instagram users in the U.S.
- 70% of Instagram users are under 35
- Instagram can generate over 4x more interactions on Instagram compared to Facebook
- Users spend an average of 28 minutes a day on Instagram
Philadelphia Real Estate Influencers to Follow
It's important to research what local agents are doing so you can find inspiration from their successes and learn from the occasional stumble. Here are the top real estate agents in Philadelphia to follow on Instagram for social media marketing inspiration:
Derek Fulforth, @dfulforth – 2,518 followers
With a growing social media presence and following, Derek Fulforth has positioned himself as a knowledgeable agent that can assist both first-time buyers as well as real estate investors. His breadth of experience has helped him gain a loyal following base interested in his postings about listings as well as successful transactions with clients. His presence on Instagram is largely focused on his work, though he also shares personal insights here and there.
Lindsay Neuman, @lindsayneuman – 2,617 followers
Lindsay Neuman is a real estate professional in the Philadelphia market who is bubbly, open, and unafraid to be her authentic self. Before entering the real estate industry, Lindsay worked in communications and public relations, where she developed her marketing and design skills that prove invaluable today. Neuman’s marketing is clean, chic, and communicative. Not only is her presentation impeccable, but the information she provides is valuable for any future homeowner.
Michelle Phillips, @michellphillipsrealestate – 16,300 followers
Michelle Phillips is an accomplished real estate veteran who has represented clients all over the Pennsylvania and Delaware markets. She also started her own team, which quickly became one of the best-selling teams in the market. Phillips possesses a diverse skill set that includes marketing know-how, which is evident in her Instagram presence. She’s amassed over 16,000 followers, drawing in new fans by posting her listings, luxurious home features, and tips for homeowners wanting to sell.
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The content provided on this website is deemed accurate at the time of creation.
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