The Power of Direct Mail Marketing For Real Estate Agents 

Are you looking for ways to grow your customer base as a real estate agent? We have an idea for you: direct mail marketing.  

Direct mail marketing has a 29% ROI, according to The Data & Marketing Association. That’s a very convincing statistic! Many tech-savvy agents, investors, and marketers employ fully automated direct mail or hand-mailed postcards and flyers to increase their transactions.  

It's a powerful tool for real estate agents when used effectively. Here are some key advantages and strategies for using direct mail to market your real estate business.

What Is Direct Mail Marketing? 

Direct mail reaches prospective clients through the most personal means possible (aside from being in person) — their mailbox!  

Why Is Direct Mail Marketing Important in Real Estate? 

Have you ever noticed how real estate ads are everywhere? There's probably one face, logo, or slogan that comes to mind in your town, and there's good reason for that. When people consistently see the same creative layout in ads around town or even in their daily stack of mail, they're more likely to feel like they "know" that agent enough to trust them with their family's needs. 

According to the National Association of Realtors, “Effectively reaching your customers and prospecting clients is essential for a real estate career. To succeed, ensure your direct mail campaign competes against the real estate mailers of top-producing agents and delivers an effective, targeted message.”  

As you can see, campaign consistency is very important.  

Is Direct Mail Marketing Actually Effective? 

The data doesn’t lie – real-life customers say they find direct mail to be very compelling.  

That’s because familiarity builds trust. Direct mail marketing is an important part of the buyer’s funnel. When people are used to seeing you on a regular basis, they ultimately get comfortable enough to take that first step and hire you as their real estate agent.  

Contrary to popular belief, direct mail marketing is not an outdated marketing channel. It’s actually a growing and thriving industry - according to Research and Markets, direct mail advertising is currently flourishing into a $61 billion business.  

Even Google sends direct mail to bring in new customers – now, THAT says something about the reliability of mail marketing! 

Success Rates of Direct Mail Marketing for Real Estate Agents 

• If you are wondering if direct mail could be less exciting to younger or middle-aged audiences, think again. A USPS study found that, out of all the generations, millennials believe most that direct mail brings a sense of trustworthiness, and discovery.  This is very important information because millennials have become a majority homeowner group, according to a RentCafe analysis of census data. This means that they are the most likely generation to buy a home right now.  

• According to this informative blog by LinkedIn, handwritten direct mail has a staggering 99% open rate. To put that in context, for every 100 handwritten cards sent out, only one of them is thrown away unopened. If that statistic isn’t enough to convince you to start direct mail marketing, we don’t know what is!  

 Benefits of Using Direct Mail Marketing as an Agent 

Targeted Marketing 

With localized marketing, you can specify a region where you’d like to buy or sell homes and make your name very well-known within those areas. 

Tangible  

Eighty-two percent of Americans said they trusted newspapers and magazine ads more than online advertising. This highlights the appeal of tangible marketing messages as opposed to those delivered online.  

Measurable Results 

One significant advantage of using direct mail in real estate marketing is the ability to measure results effectively. By tracking responses to your direct mail campaigns, you can gauge their success and make data-driven decisions for future marketing efforts. 

The Power of Handwritten Direct Mail Marketing 

As you can see, direct mail offers a lucrative portal to success in the world of real estate. And there are some methods of direct mail marketing that may even outshine the others, ensuring you get the best results.  

That brings us to handwritten direct mail. Handwritten direct mail is personalized to each individual customer. It stands out as one of the fastest and most reliable ways to form a connection with clients and close deals.  

What Sets Apart Handwritten Direct Mail from Regular Direct Mail? 

It’s simple: a personal touch. Handwritten direct mail creates a unique emotional connection with recipients. This connection will not only grab their attention, but it will encourage them to use your business for their needs.  

Personalized marketing methods work much better than regular marketing tactics that just target mass customers. Rather than just sending direct mail to customers, consider personalizing your mail to each person – using their name on a postcard, adding extra details, and more.  The Benefits of Personalized Direct Mail  

Customized mail makes customers feel like you are contacting them personally to help them with their home needs.  

Research by Olde School Marketing says that handwritten direct mail can generate response rates between 4% and 15%, much higher than direct mail's more modest response rates between 1% and 3%.  

The impact of your marketing efforts is increased by the individualized touch of handwritten direct mail, which generates an emotional resonance that motivates consumers to interact with your business. 

Due to the labor-intensive nature of manual creation, handwritten direct mail could require a larger initial investment from you, especially if you are doing it on your own. But its superior effectiveness outweighs the cost.  

Get Started Sending Direct Mail to Your Future Customers  

If you are looking to get started with direct mail for your company, check out Olde School Marketing.  

They offer handwritten mail services, making it easy to get started sending handwritten, personalized mail to future clients. You can send professional and customized handwritten mail without ever lifting a finger - all while reaping the benefits of a high ROI.  

Direct mail, especially handwritten direct mail, is a simple yet effective way to make your messages stand out in a world cluttered with digital noise. Get started with handwritten direct mail today and watch your real estate business thrive.